PUBG Dev On Highguard And Concord Struggles: It’s “Really Hard To Succeed Every Time”
PUBG Studios’ franchise director Taeseok Jang has reflected on recent struggles in the live-service multiplayer space, acknowledging lessons learned from high-profile failures including Concord and Highguard. Jang, who has personal connections to some developers behind these failed titles, emphasized that succeeding consistently in live-service games is exceptionally difficult.
In an interview with GamesRadar, Jang noted that he attempts to learn from these examples by putting himself in the developers’ shoes and considering what could have been done differently. This thoughtful approach demonstrates the industry’s broader grappling with why numerous live-service titles fail to achieve sustainability.
PUBG Studios itself has experienced setbacks in the space, most notably with the recent closure of PUBG: Blindspot. Despite these challenges, Jang’s perspective suggests a commitment to understanding industry-wide trends rather than defensively dismissing competitors’ failures.
The comment arrives as the live-service gaming sector faces significant headwinds, with both Concord and Highguard becoming recent examples of well-resourced projects that ultimately could not find their audience or achieve long-term viability. Jang’s candid acknowledgment that “it’s really hard to succeed every time” reflects a realistic assessment of market conditions and the competitive pressures facing multiplayer-focused studios.