Hasbro Is Making Marvel Rivals Action Figures, and They’re Just as Huge As You’d Expect
Hasbro is expanding its Marvel Legends action figure line beyond its traditional focus on comic books, films, and television by launching a new wave based on the popular video game Marvel Rivals, a hero shooter that has garnered significant player engagement. The figures in this series represent a notable stylistic shift from standard Marvel Legends releases, featuring the exaggerated muscular physiques and distinctive character designs that define Marvel Rivals’ visual identity.
The new Marvel Legends Series: Marvel Rivals collection includes characters such as Moon Knight and Punisher, alongside the fan-favorite Jeff the Land Shark. These figures are distinctly more extreme in their proportions compared to typical Marvel Legends releases, directly mirroring the game’s over-the-top aesthetic.
This merchandise expansion demonstrates Hasbro’s strategy to capitalize on Marvel Rivals’ growing popularity within the gaming community. By bringing these video game characters to the collector’s market in physical form, Hasbro is extending the franchise’s reach beyond the digital realm into the tangible collectibles space. The move reflects the broader trend of toy manufacturers diversifying their product lines to capture audiences across different entertainment mediums.