Roblox to introduce new kid accounts in its quest to appear less of a child safety nightmare
Roblox announced plans to introduce age-based account categories in June as part of its ongoing effort to address child safety concerns and improve the platform’s reputation. The new account tiers include Roblox Kids for ages 5-8 and Roblox Select for ages 9-15, with each tier presumably offering age-appropriate features and safety protections tailored to each age group. This initiative reflects the platform’s sustained commitment to becoming what it describes as “the world’s healthiest platform for users of all ages.” The move comes as Roblox continues to work on rebuilding trust with parents, guardians, and regulators regarding child safety on the platform. User-generated content platforms like Roblox have faced significant scrutiny over their ability to adequately protect younger users from inappropriate content and interactions, and this announcement appears designed to demonstrate the company is taking concrete steps to address these longstanding concerns.