Disney introduces Infinity Vision which is definitely not IMAX
Disney announced a new theater certification standard called Infinity Vision at CinemaCon on April 16, 2026, positioning it as a Premium Large Format (PLF) alternative for showcasing its films. The announcement comes after Disney’s blockbuster Avengers: Doomsday lost IMAX exclusivity in the United States during a scheduling conflict with Dune 3, both set to release on December 18, 2026. Both films vying for the same limited IMAX theaters resulted in Dune 3 securing the exclusive IMAX experience, while Avengers: Doomsday will only receive IMAX treatment in select international markets.
Infinity Vision represents Disney’s response to the competitive landscape of premium theater formats. The certification establishes standards that Disney-approved PLF theaters must meet to provide an optimized viewing experience for the studio’s releases. While the article excerpt was incomplete, the announcement signals Disney’s intent to establish its own premium format standard rather than relying solely on third-party formats like IMAX for theatrical releases.