FFXIV and Jollibee Collaboration Brings New In-Game Chicken Emote, Limited-Time Clothing, and Menu Items
Square Enix has announced an unexpected collaboration between Final Fantasy XIV and Jollibee, the popular Filipino fast food chain. The partnership, revealed during the Live Letter for the upcoming Patch 7.5, brings exclusive content to both the digital and physical worlds.
In-game, players can obtain a new chicken emote and limited-time clothing items tied to the collaboration. In the real world, Jollibee will offer specially themed FFXIV packaging and exclusive menu items, including the chain’s signature six-piece Chickenjoy combo meals served in branded boxes, plus a limited-edition blue raspberry drink with clear boba pearls.
The collaboration represents an unusual cross-promotional strategy between a major gaming franchise and a regional restaurant chain, combining virtual and physical merchandise into a cohesive branded experience. Director and Producer Naoki Yoshida announced the details during the livestream event, emphasizing the limited-time nature of these exclusive offerings.
This partnership extends FFXIV’s merchandising reach beyond traditional gaming channels and demonstrates Square Enix’s broader strategy of expanding the Final Fantasy brand into lifestyle and food products. The collaboration exemplifies modern game marketing trends that blend digital and real-world consumer experiences.