Last Flag, the debut game from the studio founded by Imagine Dragons’ lead singer, becomes the latest multiplayer shooter struggling to find an audience
Last Flag, a debut multiplayer shooter from a studio founded by Imagine Dragons’ lead singer, is struggling to attract and retain players in a challenging market for new competitive shooters. The game joins a growing list of recent launches facing audience difficulties, following similar struggles by titles like Highguard, which saw its player base drop significantly within three months of launch despite initial strong numbers. The competitive multiplayer shooter genre has become increasingly difficult to break into in 2026, with new entrants facing steep competition and retention challenges even when launching with notable backing or pedigree. While Marathon has managed to maintain more sustainable player engagement—a relative success in the current landscape—the overall trend suggests that launching a new multiplayer shooter requires more than strong initial interest to achieve long-term viability in an oversaturated market.