Last Flag, the multiplayer shooter from the Imagine Dragons guy, is free to play for every weekend until its first update comes out
Last Flag, a new multiplayer shooter from Night Street Studios founded by Imagine Dragons frontman Dan Reynolds, launched on Steam this month to a muted reception despite significant promotional efforts. The game premiered at Summer Game Fest and leveraged Imagine Dragons’ social media channels for marketing, with an accessible $15 USD (£12 GBP) price point intended to attract players.
To boost player engagement and build momentum ahead of the first major update, Night Street Studios is offering the game free-to-play every weekend. This limited-time access strategy removes the entry barrier for prospective players while the game continues to evolve with new content. The approach reflects common practice in the competitive multiplayer shooter market, where establishing and maintaining an active community is essential for long-term viability.
The initiative highlights the challenges of launching new intellectual property in a crowded genre dominated by established franchises and established free-to-play titles. Night Street Studios’ multifaceted strategy—combining celebrity involvement, professional marketing partnerships, and targeted free-to-play windows—represents a concerted effort to convert interest into a sustainable player base. The free weekend offerings will continue until the game receives its first significant update.