Starbreeze to develop a second Payday experience in Roblox
Starbreeze Entertainment, the developer of the Payday franchise, has announced a partnership with Gamefam to develop a second Payday experience on Roblox, set to launch later in 2026. The unnamed title will provide “a distinct new entry point into the Payday universe” and targets the platform’s 145 million daily active users.
This marks the second Payday collaboration on Roblox, following the success of Notoriety: A Payday Experience, which was developed by Moonstone Games under license. Notoriety has exceeded 400 million visits and maintains a 92% player approval rating, establishing Payday as one of Roblox’s most successful co-op franchises.
Gamefam, described as a leading immersive gaming and media company focused on Gen Z and Alpha audiences, will develop the new experience. Starbreeze emphasized that Roblox continues to grow in importance as a key platform for reaching both existing and new fans of the Payday brand.
The announcement comes several months after Starbreeze revealed plans for a Payday VR game, adding another expansion to the franchise. These spin-off projects demonstrate Starbreeze’s strategy to diversify the Payday experience across multiple platforms and gaming communities.