Talking Point: Do You Prefer Big Directs Or A Steady Flow Of News From Nintendo Today?
Nintendo has increasingly shifted its first-party game announcements to the Nintendo Today! mobile app since its launch in March 2025. Rather than relying on traditional Nintendo Direct presentations, the company now prioritizes the app as its primary platform for revealing new games and publishing overview trailers to its audience.
Recent major announcements made exclusively or first on the Nintendo Today app include trailers for Tomodachi Life: Living the Dream, Mario Wonder - Switch 2 Edition, and the upcoming Yoshi and the Mysterious Book. Most notably, Splatoon Raiders was revealed entirely through the app—a straightforward trailer release with no prior fanfare or traditional showcase presentation, before eventually being distributed to YouTube and other platforms.
This marks a significant strategic shift in how Nintendo communicates with its players, moving away from the highly anticipated Direct events that have long served as a cornerstone of the company’s marketing strategy. The Nintendo Today app has proven to be an effective marketing tool since its debut, and Nintendo’s growing dependence on it suggests the company sees considerable value in maintaining a dedicated, direct communication channel for announcing new content.