Pokémon’s Latest Collaboration Will Battle The English Weather This Summer
The Pokémon Company has announced a collaboration with the UK’s National Trust to bring themed outdoor activities to British properties this summer. The partnership introduces ‘Mega Evolution Trails,’ a series of self-guided walking experiences launching across 15 National Trust locations from May 23 through September 6.
Visitors to participating properties, including Attingham Park in Shropshire and Belton Estate in Lincolnshire, will receive trail sheets upon entry that guide them through self-directed routes. The trails feature Energy-specific checkmarks and interactive elements tied to the Pokémon Trading Card Game, encouraging exploration of National Trust landscapes while engaging with Pokémon theming.
This collaboration represents the latest expansion of the Pokémon Company’s real-world partnership strategy, moving beyond traditional gaming and collectible card products into experiential, outdoor activities. By combining natural heritage exploration with Pokémon fandom, the partnership positions the franchise as part of UK summer leisure activities and demonstrates the brand’s continued reach into lifestyle and tourism sectors.