Sniper Elite Studio Has No Plans To Use Generative AI In Games, But The Conversation “Should Be More Nuanced,” Says CEO
Rebellion, the independent studio behind the Sniper Elite franchise and Atomfall, has stated it has no plans to incorporate generative AI into its games. CEO Jason Kingsley emphasized that using AI-generated content on-screen is not aligned with the studio’s development philosophy.
However, Kingsley acknowledged that the broader industry conversation surrounding AI has become increasingly polarized and unproductive. He advocated for more measured discourse, arguing that current debates are often dominated by extreme viewpoints—some rejecting AI entirely, while others support adopting all available AI technologies. Kingsley expressed frustration with the difficulty of having meaningful conversations about AI online, suggesting that genuine dialogue about the technology’s complexities is essential.
The studio’s public position reflects a growing trend of developers establishing clear AI policies as generative AI tools expand their capabilities across game development. While Rebellion maintains a clear stance against AI-generated content in its games, Kingsley’s comments highlight an industry need for more balanced discussion about AI’s role, rather than rigid adherence to extreme positions on either side of the debate.