“We need to evolve”: Xbox CEO overhauls leadership as Xbox’s hardware future looks increasingly bleak

Xbox CEO Asha Sharma is undertaking a significant leadership restructuring, bringing in new executives from companies including CoreAI and Instacart while some existing leadership departs. In an internal memo, Sharma outlined the rationale for the overhaul, noting that the organization needs to evolve its operational approach and structure to address key challenges.

Sharma cited three primary concerns: the current organizational structure makes it difficult to ship products quickly, the team spends too much time on internal processes rather than engaging with the gaming community, and Xbox lacks necessary capabilities in certain critical areas.

The leadership changes come at a critical time for Xbox, following disappointing financial results in the recent earnings report, with Xbox performance declining across multiple metrics. The restructuring appears aimed at making Xbox more agile and responsive to market demands while refocusing the organization on community engagement and developing missing competencies.

Sources