INTERVIEW: CI Games Executives Talk Lords of the Fallen 2, Subscription Services, Player-First Vision, and More!
CI Games executives are taking an unconventional approach by being vocal on social media and actively gathering community feedback—a relatively rare practice among gaming company leadership. In this email interview, executives including Chief Ryan Hill discuss the current state and future of Lords of the Fallen 2, one of the studio’s most strategically important releases in recent years.
The interview covers multiple significant topics including the major revival of the original Lords of the Fallen franchise through substantial post-launch updates to the sequel. Key business discussions include the game’s availability on major subscription platforms including PlayStation Plus and Xbox Game Pass, reflecting broader industry trends toward subscription-based distribution models.
Additionally, the executives discuss CI Games’ “Player First” philosophy, which appears to be central to their corporate vision and decision-making process. The company also highlights their United Label initiative. This approach demonstrates CI Games’ commitment to transparency, community engagement, and player-centric development—positioning themselves as a studio willing to engage in direct dialogue about their business practices and game development philosophy. The interview signals the company’s focus on Lords of the Fallen 2 as a platform for long-term engagement and revenue generation through both traditional sales and subscription partnerships.