The soft launch games you need to know about
MobileGamer-biz maintains a regular column tracking games currently in soft launch testing phases from major mobile game developers. The games are organized by publisher and listed alphabetically, with the compilation updated every other week as new titles enter and exit testing phases. This ongoing monitoring provides valuable insight into the mobile gaming industry’s upcoming releases and experimental projects.
Featured in this tracking effort is Field Day, the debut title from Finnish studio Bit Odd. The studio was founded by several senior veterans who previously worked on hit titles Clash of Clans and Clash Royale at Supercell, bringing significant experience in live-service mobile gaming to their new venture. Field Day represents an ambitious genre blend, combining MOBA (multiplayer online battle arena) mechanics with extraction gameplay elements—a hybrid approach designed to offer a fresh experience for mobile players.
Soft launches serve as a crucial development phase in mobile gaming, allowing studios to evaluate gameplay mechanics, monetization strategies, and server infrastructure with real players before a wider commercial release. By tracking these soft launches on a regular basis, the column provides both industry professionals and gaming enthusiasts with visibility into what major publishers are currently developing and experimenting with, offering a window into the future direction of mobile gaming.