Lies of P Dev Is Making Headlines, But Not for Reasons Anyone Wants to Hear
Neowiz, the Korean developer behind the popular game Lies of P, has come under scrutiny for a newly posted job listing seeking an “AI creator” or “AI artist.” While the studio has been anticipated for news about its confirmed Lies of P sequel, this job posting has instead drawn criticism across gaming media.
The role description explicitly calls for generative AI implementation to create game assets based on existing work—a practice that has become increasingly contentious within the gaming industry. The revelation highlights the ongoing tension between game studios exploring AI-driven development optimization and community concerns about intellectual property rights, artist displacement, and the ethical sourcing of training data for AI systems.
The timing complicates matters for Neowiz, as positive momentum surrounding the sequel announcement has been overshadowed by this controversy. The job listing serves as a flashpoint in the broader industry debate about AI adoption in game development, where studios argue for efficiency gains while creators and industry observers raise concerns about the technology’s impact on employment and artistic integrity.