New Xbox Box Art with ‘Grey Labels’ Seemingly Appears Online
New Xbox disc box art featuring distinctive grey labels at the bottom of packaging has surfaced online, representing another visual refresh under the platform’s current leadership. The redesigned boxes have been spotted on upcoming and current titles including Fortnite, Assassin’s Creed Black Flag Resynced, and Alien Rogue Incursion, according to images shared by gaming insiders on social media.
The updated packaging design is part of a broader rebranding initiative led by Xbox’s new CEO, who has already introduced several changes to the console platform’s visual identity. Previous updates under this leadership include a redesigned Xbox logo and a new console boot-up sound. The grey labels on the new box art appear to mark a deliberate departure from traditional Xbox packaging aesthetics.
The redesigned packaging has generated mixed reactions within the gaming community, with some players expressing dissatisfaction with the new visual direction. The specific scope of the rollout remains unclear, though the appearance of the grey-labeled boxes on multiple upcoming titles suggests a potentially widespread change to Xbox’s packaging standards going forward.