ESL Partners With Lamborghini for DreamHack Events into 2028
ESL FACEIT Group has announced a long-term partnership with luxury automaker Lamborghini, establishing the Italian brand as the Official Automotive Partner for DreamHack festivals across the US and Europe through 2028.
Building on successful activations at DreamHack Dallas and Stockholm in 2025, Lamborghini continues its presence at major DreamHack events. Previous exhibitions featured the Vesaro x Automobili Lamborghini racing simulators—blending gaming and automotive expertise—alongside Lamborghini vehicles, including the Revuelto, the brand’s first high-performance electrified vehicle, displayed with exclusive DreamHack-specific livery designs.
The partnership extends to DreamHack Atlanta (May 15-17), where Lamborghini will showcase two Temerario vehicles with custom gaming-themed wraps.
This collaboration demonstrates Lamborghini’s strategic investment in gaming and esports sectors, leveraging DreamHack’s major platform to reach enthusiasts engaged with both virtual racing simulations and real-world performance vehicles. The partnership highlights the growing crossover between luxury automotive brands and gaming culture, with brands increasingly recognizing engagement opportunities within the esports community.