I really hope you weren’t considering a GPU upgrade this year, as Nvidia may raise the price of the already pricey RTX 5090 by as much as $300
Nvidia may be planning a significant price increase for its high-end RTX 5090 GPU, with reports suggesting add-in-card (AIC) partners in China have been warned of a potential 2,000 RMB (approximately $300) price hike. While no official consumer-facing announcement has been made, sources indicate the increase is being driven by ongoing memory shortages affecting the industry.
The RTX 5090 is already one of the most expensive consumer graphics cards on the market, and an additional $300 price spike would further strain the budgets of enthusiasts and professionals seeking GPU upgrades. Industry analysts suggest that price increases at the manufacturer level typically cascade to consumers, meaning gamers and content creators could face substantially higher costs when purchasing the flagship card.
The memory shortage cited as the cause reflects broader supply chain challenges that have periodically impacted the PC hardware market. Such constraints on memory components—whether HBM (high-bandwidth memory) or other memory technologies used in modern GPUs—can significantly impact manufacturing costs and availability.
This potential price increase comes at a time when GPU costs remain elevated due to sustained demand from AI applications and gaming. The RTX 5090’s already premium pricing reflects its position as Nvidia’s flagship consumer GPU, but an additional $300 increase would push the card into even more exclusive territory, potentially limiting its addressable market beyond cryptocurrency miners and enterprise customers.