Why is Dropout changing so much? CEO Sam Reich explains
Dropout.tv, the entertainment company that evolved from CollegeHumor, is experiencing a period of significant expansion driven by initiatives that have been in development for an extended period. According to CEO Sam Reich, the company’s recent wave of announcements—including its first Blu-ray releases, a dedicated 24/7 streaming channel, and the introduction of licensed third-party content—reflects long-term planning rather than reactive decision-making.
The company’s diversification strategy extends beyond content distribution. Dropout has introduced a new “Superfan” pricing tier, an animated shorts anthology series, and ventured into gaming with a crowdfunded board game based on its popular show Game Changer. The Game Changer Kickstarter campaign has already secured approximately $4 million in pledges, demonstrating significant audience support for the company’s expanded offerings.
Reich’s explanation clarifies that the perceived sudden surge of announcements doesn’t represent hastily conceived initiatives but rather the simultaneous emergence of projects that have been developed in parallel. This approach suggests Dropout is executing a comprehensive strategy to diversify revenue streams and expand its reach across multiple media formats, including physical media, streaming distribution, merchandise, and interactive entertainment.