Board video game console gets price cut amid Switch 2, PS5 increases
Board, an interactive gaming tablet designed for family board game nights, has permanently reduced its price from $700 to $400—a substantial 40% discount that took effect in spring 2026. The move reflects broader shifts in gaming hardware pricing and market competition.
The tablet fuses digital and physical gaming through its novel 24-inch touchscreen interface, which players control using physical board game pieces. The device supports multiple simultaneous players, positioning it as a unique alternative to traditional video game consoles by creating a digital solution for family gaming experiences.
Board’s original $700 launch price proved to be a significant barrier to mainstream adoption in the family gaming market. The new $399 price point aims to improve accessibility and competitiveness. The timing is noteworthy given that major gaming platforms are moving in the opposite direction—Nintendo is reportedly raising Switch 2 prices while Sony has increased PS5 pricing. By cutting its price substantially, Board appears to be responding to slower-than-expected market reception by pursuing an aggressive pricing strategy to drive adoption among cost-conscious consumers seeking alternative gaming experiences.