Talking Point: Sony, Don’t Re-Reveal Fairgames at the Next State of Play
A games industry commentator has advised Sony against re-showcasing Fairgames, Haven Studios’ heist game, during the company’s next State of Play presentation. The author warns that re-revealing the title would likely be poorly received by audiences, suggesting instead that if the game has been rebranded as “Break In” (based on a recently registered trademark), Sony should introduce it through alternative channels outside of its major streaming event. While the full reasoning behind the cautionary advice isn’t detailed in this excerpt, the columnist emphasizes that despite any confidence in the game’s quality or development progress, featuring it again at State of Play would be a misstep for the platform holder’s marketing strategy.