The soft launch games you need to know about from Supercell, Playrix, Moon Active, Zynga and more
Mobile game developers continue testing new titles through soft launches, with major publishers including Supercell, Playrix, Moon Active, and Zynga actively experimenting with games across regional app stores. A tracking column documenting these early-access releases is updated every other week, providing insight into upcoming projects from the mobile industry’s largest studios.
Recent changes to the soft launch landscape include Metacore removing its remaining games in testing following its acquisition and restructuring by Supercell, which announced the deal would result in significant job cuts. The column maintains an alphabetically organized list sorted by publisher, allowing developers and industry observers to monitor which games are in active development and testing phases—a standard practice in mobile gaming before full market releases.