New Xbox Boss Says Decision to Continue to Show PS5 Logos During Its Xbox Games Showcase ‘Was a Miss, and I Own It’

Xbox CEO Asha Sharma has acknowledged that the company’s decision to display competing platform logos—including PS5 and Nintendo Switch—during its upcoming Games Showcase “was a miss, and I own it.” The statement follows backlash to Xbox’s transparency policy of highlighting all platforms a game is releasing on, rather than focusing exclusively on Xbox offerings.

Xbox Chief Content Officer Matt Booty had announced that the 2026 Games Showcase, scheduled for June 7, would continue featuring multiplatform logos as part of Xbox’s commitment to transparency. This approach contrasts with how Sony and Nintendo conduct their industry showcases, which typically highlight only their first-party platforms.

Sharma, who assumed the Xbox CEO role earlier in 2026 from Phil Spencer, has been actively rebranding the gaming division to reconnect with core Xbox players. Her efforts include discontinuing the “This is an Xbox” marketing campaign, implementing new console features, and updating branding from “Xbox” to “XBOX.” The logo controversy reflects broader tensions within the Xbox community, where players have expressed frustration over the multiplatform strategy, arguing that Xbox’s own showcase should focus on exclusive offerings rather than highlighting competitors. Influencers and community members voiced these concerns on social media. While Sharma did not commit to specific changes for the June 7 showcase, she indicated that Xbox would reassess its presentation approach for future events, signaling the company is actively listening to community feedback as it works to rebuild trust with its core audience.

New Xbox Boss Says Decision to Continue to Show PS5 Logos During Its Xbox Games Showcase ‘Was a Miss, and I Own It’

Sources