Atari to acquire Crossy Road developer Hipster Whale
Atari has announced its acquisition of Hipster Whale, the Australian mobile game developer best known for creating Crossy Road. The deal is structured as an initial payment of $29.3 million—comprising $26 million in cash and $3.3 million in newly issued Atari shares—with an additional earn-out of up to $10 million payable over the next three years based on the studio’s future performance. The total potential cost could reach approximately $40 million.
Founded in 2014 by Matt Hall and Andy Sum, Hipster Whale has achieved significant success with the Crossy Road franchise, which has accumulated over 340 million downloads worldwide. The acquisition represents a strategic expansion of Atari’s mobile gaming capabilities and portfolio.
Following the deal’s completion, Hipster Whale co-founder Matt Hall will assume a leadership position at Atari, overseeing the company’s growing mobile development efforts. Atari executives emphasize the strategic fit between the two organizations, highlighting shared values around retro-style gaming and complementary strengths in mobile and premium gaming segments. The acquisition positions Atari to leverage Hipster Whale’s mobile expertise while offering the Australian studio access to Atari’s established gaming heritage and resources.