Take-Two CEO Strauss Zelnick Is Now Punchable In WWE 2K26
Strauss Zelnick, CEO of Take-Two Interactive, has been added as a playable wrestler to WWE 2K26 as part of the game’s third season content update. The character has been quietly integrated into the game’s full roster with a rating of 77 and classified as a cruiserweight.
Zelnick’s in-game character comes with full entrance presentation, using Frank Sinatra’s classic “My Way” as his entrance theme. WWE announcers Michael Cole and Wade Barrett have recorded unique commentary for the character. The song is locked exclusively to Zelnick and cannot be used by custom wrestlers created through the game’s editor.
2K has restricted customization of Zelnick’s character through the in-game editor, preventing players from altering his appearance or attributes. However, players can use him in all game modes and match types available in WWE 2K26, from standard matches to specialty matches like Hell in a Cell or casket matches. The decision to lock his music and prevent customization suggests the addition is intended as a self-contained Easter egg rather than a fully integrated roster member.