Summer Game Fest is here, so get ready for a lot of, ‘Ugh, that game with the cool trailer used AI’
Summer Game Fest is underway, bringing an influx of game announcements alongside an expected wave of AI disclosures. The issue came into sharp focus with Crystal Dynamics and Flying Wild Hog’s reveal of a new trailer for Tomb Raider: Legacy of Atlantis during PlayStation’s State of Play showcase. The trailer was initially well-received by fans, with praise for the portrayal of Lara Croft.
The enthusiasm was tempered shortly after, however, when the game’s Steam page published a content disclosure revealing that “AI-assisted tools were used during development to support some early exploration and temporary development content.” While the disclosure indicates that AI was only used for preliminary work and placeholder assets, the revelation highlighted a growing pattern: major game announcements are increasingly being accompanied by AI usage disclosures.
This occurrence signals a broader shift in the gaming industry, where publishers are being more transparent about their use of AI tools in development pipelines. As Summer Game Fest continues with numerous game announcements expected in the coming days, similar AI disclosures are anticipated to become commonplace. The trend reflects both industry adoption of AI-assisted development tools and growing player interest in understanding how games are being created.