ASUS ROG turns 20 at Computex, and I’ve never seen such a grand reception — Gold-plated peripherals, special-edition devices, and thousands chanting its name
ASUS celebrated the 20th anniversary of its ROG (Republic of Gamers) brand at Computex, drawing massive crowds and unprecedented enthusiasm. The milestone event featured an elaborate showcase at the show’s central exhibit hall, highlighted by gold-plated peripherals and special-edition devices created specifically for the occasion.
The ROG booth’s popularity was so overwhelming that attendees reported difficulty navigating the crowded show floor. NVIDIA CEO Jensen Huang was expected to visit the ASUS exhibition area, where the company displayed new ProArt laptops equipped with the RTX Spark GPU, demonstrating close collaboration between hardware manufacturers in advancing gaming and professional computing.
The special reception reflects the significance of ROG’s two-decade presence in gaming hardware. The brand has become a cornerstone of the gaming industry, known for high-performance laptops, peripherals, and gaming-focused components. The scale of the Computex celebration—featuring thousands of enthusiasts gathered to witness the milestone—underscores ROG’s substantial cultural impact on gaming hardware communities worldwide.