“We are seeing a certain degree of effectiveness from the use of generative AI” - Capcom clarifies its stance on using the controversial tech
Capcom has clarified its approach to generative AI in game development, stating that the technology helps improve operational efficiency. According to the company, its AI policy aims “to improve the efficiency of routine operations so that our developers can devote more time to essential value creation.” This positions Capcom as a moderate adopter of AI technology, differentiating itself from studios that have fully embraced generative AI and those that have rejected it entirely.
The company emphasizes that while it sees “a certain degree of effectiveness” from AI implementation, quality game experiences remain the priority. Capcom believes that “what games must deliver most is an experience that exceeds users’ expectations,” with creativity being central to this mission. The statement suggests that Capcom views AI as a tool for handling routine tasks rather than core creative work, allowing developers to focus on the creative elements that define their games.
The clarification comes amid broader industry discussion about generative AI’s role in game development. Different studios have taken varied stances—some fully embracing the technology, others experimenting cautiously, and some eschewing it altogether. Capcom’s measured approach reflects a middle ground, suggesting the company is leveraging AI for operational benefits while maintaining its commitment to creative excellence that players expect from franchises like Resident Evil and upcoming titles like Pragmata.