Japan Gets Dating Sim Where Hot Anime Guys Turn Into Swole Cockroaches
Japanese insecticide manufacturer Earth Corporation has released an unusual promotional dating sim called Gokigen Lovely Days, available for browser and mobile platforms as of June 6. The free-to-play game takes the traditional Otome dating sim formula—romantic visual novels typically aimed at female audiences—and reimagines it with a comedic twist: the four romanceable love interests are secretly cockroaches.
The game opens with a content warning informing players that it contains “shocking” material, setting expectations for the absurdist humor to follow. Players take on the role of a lonely heroine who has recently relocated, navigating romantic interactions with the four male characters. Each character is voiced by professional voice actors, with Yuki Kaji—best known for voicing Eren Yaeger in the anime Attack on Titan—leading the voice cast with seductive character performances.
The project represents an unconventional approach to brand promotion for Earth Corporation, leveraging gaming and anime culture to engage audiences while humorously subverting expectations. By combining the polished presentation typical of dating sims with the unexpected revelation that romantic leads are household pests, the game creates memorable marketing content.