“Maybe AI could create art, but while I live, I don’t think I’ll see it” - weeks after starring in a Prada art promotion created with AI tools, Hideo Kojima seems to dismiss the controversial tech’s creative abilities

Hideo Kojima, the legendary creator of Metal Gear and Death Stranding, has expressed skepticism about artificial intelligence’s creative potential following significant backlash to his recent appearance in an AI-generated promotional video.

Last month, Kojima was featured in a 90-second teaser for Prada Mode, created using AI tools. The video, titled “Satellites II,” showed Kojima alongside filmmaker Nicolas Winding Refn arriving at Chelsea Hotel in New York via spaceship and crash-landing on a hostile alien planet. The teaser faced considerable criticism on social media, with fans dismissing it as “AI slop” and expressing disappointment that acclaimed artists would resort to generative AI.

In a recent interview with The Washington Post, Kojima addressed the controversy directly. “I’m not interested in it,” he stated regarding AI technology. When asked about AI’s potential to create art, Kojima offered a measured but pessimistic assessment: “Art is life. But in 50 years, 100 years, I don’t know. Maybe AI could create art, but while I live, I don’t think I’ll see it.”

Kojima’s dismissive stance represents a departure from his participation in the Prada project itself. The backlash suggests growing skepticism within gaming communities about generative AI in creative endeavors, particularly when established artists participate in such initiatives. His remarks reflect broader industry concerns about AI-generated content quality and its implications for creative professionals.

“Maybe AI could create art, but while I live, I don’t think I’ll see it” - weeks after starring in a Prada art promotion created with AI tools, Hideo Kojima seems to dismiss the controversial tech’s creative abilities

Sources