Secretlab’s CEO is getting tough on copycat chairs and doesn’t feel pressure to adopt AI: ‘If we were owned by outside investors, you can bet that AI will be somehow jammed down our throats’

Secretlab has unveiled the Atlas, a new gaming chair positioned as a more affordable and streamlined alternative to its popular Titan Evo model. The chair is designed for users who divide their time between gaming and work-from-home activities.

The Atlas features a sleek, slim design with a high-back structure and fixed S-shaped lordotic curvature for natural spine support. It includes synchronous tilt and seat depth adjustments, along with a redesigned magnetic headrest based on the Titan Evo’s well-received design. The chair offers simpler functionality and a lower price point while maintaining Secretlab’s quality standards.

In interviews surrounding the launch, CEO Ian Ang—who co-founded Secretlab around 2014 with Alaric Choo—discussed the company’s business philosophy and approach to industry trends. Ang emphasized the company’s independence in decision-making, noting that private ownership allows them to resist pressure to adopt technologies merely for trend-following. When discussing AI adoption, Ang remarked: “If we were owned by outside investors, you can bet that AI will be somehow jammed down our throats.” The company is also taking a harder stance against counterfeit products. Secretlab initially rose to prominence with its Omega chair, recognized as the best gaming chair from 2018 onward.

Secretlab’s CEO is getting tough on copycat chairs and doesn’t feel pressure to adopt AI: ‘If we were owned by outside investors, you can bet that AI will be somehow jammed down our throats’

Sources