Xbox Will ‘Try and Do More’ Exclusives Once the ‘Business is Healthy’, Says Asha Sharma
Xbox’s future commitment to exclusive games will depend on the health of the company’s business, according to new Xbox head Asha Sharma. In recent comments made during her first 100 days in the role, Sharma discussed the company’s approach to exclusivity during an interview with Fortune, acknowledging that exclusive titles remain important for building a strong gaming platform. However, she also emphasized Xbox’s role as a major multi-platform publisher. The most significant aspect of Sharma’s remarks came when she revealed that Xbox is not currently in a “healthy” financial state, and that decisions about future exclusives will be contingent on improving the business’s overall health. This suggests Xbox may be prioritizing financial stability and broader market reach over developing platform-exclusive titles in the near term. As the number two publisher in the industry, Xbox’s approach reflects a strategic shift that balances the traditional value of exclusives for platform differentiation with the business realities of the company’s current position.