Roblox details how much creators will pay for brand integrations
Roblox has announced its fee structure for creator brand integrations using a cost-per-mille (CPM) pricing model that varies by geographic region, effective January 1, 2027.
The platform will charge based on the number of impressions (per thousand visits) creators receive from brand partnership campaigns. North American visitors attract the highest rate at $1.50 per thousand impressions, while creators targeting the UK, Canada, Australia, New Zealand, and Nordic countries will be charged $0.75. Western Europe, Japan, and South Korea fall into a lower tier at $0.20 per thousand visits, with all other regions charged at $0.05 per thousand.
After a campaign has been active for 28 days, the pricing structure simplifies to a flat rate of $0.10 per thousand visitors globally. The announcement clarifies Roblox’s approach to monetizing brand partnerships on its platform, establishing standardized fees for creators seeking to incorporate brand integrations into their experiences.