Amazon Prime Day: The best gaming discounts of the year officially start in 3 days
Amazon Prime Day officially launches on June 23, 2026, running through June 26, offering steep discounts on video games and other products. The four-day shopping event is exclusive to Amazon Prime members (whose membership costs $14.99) and features both ongoing price reductions and time-limited “Lightning Deals” that appear throughout the promotional period.
The event represents a significant opportunity for gamers to purchase recently released titles at reduced prices before the wave of new announcements and releases at Summer Game Fest. Major retailers and competitors are simultaneously launching overlapping sales during the same June 23-26 window, intensifying discounting competition across the broader gaming market during this period.
All Prime Day deals require an active Amazon Prime membership to access the full range of savings, including exclusive Lightning Deals. For players looking to expand their video game libraries at discounted prices, this four-day shopping event is positioned as one of the most valuable shopping opportunities of the year for gaming purchases.