Disney Wanted to Buy Twitter and James Bond, Considered Merger With Apple
Former Disney CEO Bob Iger has revealed an ambitious acquisition strategy pursued after taking over the company in 2005, which included plans far beyond the major deals that actually materialized. Iger assembled a wishlist of acquisition targets that included James Bond, Twitter, and even a potential merger with Apple. While some targets remained unrealized, Iger successfully executed major acquisitions including Pixar, Marvel, and Lucasfilm—the studio behind the Star Wars and Indiana Jones franchises. According to a recent Financial Times article, Iger’s acquisition ambitions reflected a broader vision to expand Disney’s entertainment portfolio by acquiring iconic intellectual properties and complementary companies. The revelations highlight the strategic thinking that shaped modern Disney, though not all of Iger’s targeted acquisitions came to fruition.