The RPS Anti-Prime Day 2026 deals guide: Cheaper hardware, 100% Amazon-free
Rock Paper Shotgun has published a curated deals guide for Prime Day 2026 that deliberately excludes Amazon. The publication is highlighting PC hardware discounts from alternative retailers across the UK and US, citing both ethical concerns and practical market need. While acknowledging mutual benefit in covering hardware deals, the editorial team states they are uncomfortable directing traffic to Amazon due to concerns about the company’s leadership and broader business practices. The timing is particularly relevant as PC hardware continues to experience extended periods of overpricing and supply shortages, making non-Amazon alternatives especially valuable. The guide exclusively covers deals from competing retailers, providing consumers with multiple shopping options during the major retail event. The initiative reflects growing public scrutiny of large technology companies and their corporate leadership, with Rock Paper Shotgun positioning itself as offering ethically-minded shopping guidance during Prime Day.