Data digest: World Cup numbers, DTC hits $17bn, UEFN payouts, May’s top game ads, more
Mobile Gamer Biz’s weekly data roundup covers major industry metrics affecting gaming in May and early Q2 2025. The World Cup generated significant engagement in mobile games, with Appmagic research tracking the FIFA effect on app downloads and player acquisition. The direct-to-consumer (DTC) gaming market reached a $17 billion valuation, reflecting continued growth in publishers selling directly to consumers outside traditional platform storefronts. Esports generated substantial revenue through UEFN payouts, highlighting the ongoing monetization of competitive gaming leagues. The digest also analyzed the top-performing game advertisements from May, providing insights into marketing spend and creative performance across the industry. Sponsored by Xsolla, a web shop solution provider, the column delivers weekly breakdowns of financial results, research findings, and industry data without unnecessary commentary.