On the podcast: Google Play store fees, Kingshot’s World Cup ads, AppsFlyer’s gets $1bn, Kabam layoffs, ex-King execs kill Queen, more
Google has reaffirmed plans to reduce Play Store fees by approximately 5% for most developers, though implementation details involve caveats and complexities. The fee adjustment continues the company’s efforts to balance developer concerns with platform economics.
Mobile analytics platform AppsFlyer secured a landmark $1 billion investment from Google, Meta, Unity, and Moloco. The investment round is viewed as a strategic consolidation move, potentially aimed at countering AppLovin’s growing influence in the mobile gaming space.
Kingshot launched a new World Cup advertising campaign featuring former players from England and Brazil, capitalizing on the sporting event’s global reach for player acquisition and brand visibility.
Kabam announced layoffs at its Los Angeles office but declined to disclose the number of affected staff or provide reasoning, creating uncertainty around the company’s strategic direction and future plans.
Former executives from King Digital Entertainment have launched a new startup venture called Queen, continuing the trend of experienced gaming industry leaders establishing independent companies.