After Confirming $80 Price For GTA 6 And Preorders, Take-Two Stock Is Predicted To Rip

Rockstar Games has opened preorders for Grand Theft Auto 6 with a $80 standard edition, marking a significant step above the industry’s typical $70 launch price for AAA titles. An Ultimate Edition priced at $100 includes exclusive content such as a bonus mission, in-game shops, vehicles, and weapons.

Community response has been mixed. A poll of over 10,000 respondents found that more than 80% indicated they would purchase the $100 Ultimate Edition, suggesting majority acceptance despite vocal concerns about premium content placement. Critics have noted that Rockstar opened preorders without releasing new gameplay footage, asking consumers to commit $80 minimum for a game whose actual gameplay remains undemonstrated.

Financial analysts have responded optimistically. Bank of America analyst Omar Dessouky raised his Take-Two Interactive price target from $320 to $368 per share, while BMO Capital analyst Brian Pitz similarly adjusted targets upward, reflecting confidence in the game’s commercial performance. Regional pricing varies: UK consumers found the base edition at £69.99 on the PS Store, maintaining current AAA standards, while the Ultimate Edition is priced at £89.99. Despite Take-Two’s stock dipping since preorders began, analysts remain bullish on long-term prospects.

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