PlayStation 5 Now Features Custom GTA 6 UI, as Sony Goes All In on Rockstar Partnership
Sony has launched a major promotional campaign for Grand Theft Auto 6, marking the first time in PlayStation 5’s history that a single game has taken over the console’s startup experience. Following the opening of GTA 6 pre-orders on Thursday, PS5 users are now greeted with a custom animated GTA 6 logo on the Welcome tab when they start their console, which expands to reveal game details and a button to view the game’s store page and pre-order it.
This unprecedented branding takeover is part of a significant partnership between Sony and Rockstar Games, with PlayStation emphasizing that GTA 6 will “play best on PS5.” The custom UI implementation marks a milestone for the platform, as PlayStation has typically reserved such prominent placements for featured titles only within the PlayStation Store tab, rather than the main Welcome screen. Players have the option to dismiss this menu to prevent it from reappearing on subsequent startups.
The promotion coincides with Sony’s broader marketing campaign highlighting the PS5’s specific features and capabilities that will enhance the GTA 6 experience, underscoring the importance of this partnership for both companies.