D&D and Magic owner Hasbro is reportedly trying to get child actors from Peppa Pig to sign away their voices to AI
Hasbro, the parent company of Dungeons & Dragons and Magic: The Gathering, is reportedly attempting to secure voice rights from child actors to use with artificial intelligence technology. According to an open letter from the Agents of Young Performers Association and a Deadline report, the initiative involves voice talent from the children’s program Peppa Pig.
The reported effort to acquire these voice rights from young performers has drawn immediate criticism from industry advocates. The Agents of Young Performers Association issued an open letter addressing the issue, signaling organized opposition to the proposal and raising awareness about the practice.
The move reflects growing tensions around AI’s integration into entertainment production, particularly regarding performer protections and compensation. Child actors represent a vulnerable demographic in negotiations over emerging technologies, and questions about consent, fair compensation, and long-term implications of voice cloning remain largely unresolved in the industry.
This controversy contributes to Hasbro’s recent reputation challenges. The company has faced multiple public criticism and business setbacks over the past decade, and this reported attempt to secure child voice rights for AI use represents another contentious decision that has attracted scrutiny from both industry professionals and advocacy groups. The incident highlights broader concerns about how major entertainment corporations are approaching AI adoption and whether adequate protections exist for performers, especially younger talent.