This new Pokémon 30th anniversary merch is a genius idea
The Pokémon Company is expanding its 30th anniversary merchandise lineup with the addition of functional carry-on luggage, combining practical utility with substantial nostalgic value. The bags come in three color variants, each representing the basic starter element types, with designs that thoughtfully commemorate three decades of the franchise.
The exterior shells feature artwork showcasing starter Pokémon across the entire 30-year history—the red variant displays Charmander and Litten, the blue variant features Squirtle and Popplio, with similar combinations on other colorways. The interior uses full-color versions of these same starters and includes dividers for organizing belongings, while the bag zippers are fashioned as Poké balls as a distinctive design detail.
This merchandise addition joins other 30th anniversary offerings including special Pokémon Trading Card Game sets and a Game Boy-inspired music player. The carry-on bags represent a creative approach to franchise merchandise that prioritizes both functionality and fan appeal, allowing consumers to use the product while celebrating the milestone. The focus on iconic starter Pokémon—arguably the most recognizable aspect of the franchise—demonstrates thoughtful curation of the anniversary product line.