Inside Skybound’s video game strategy ft. David ‘DA’ Alpert and Jon Goldman
Skybound Entertainment’s leadership is charting the company’s video game future following the successful launch of Invincible VS, an adaptation of Robert Kirkman’s acclaimed superhero comic property. The competitive game represents a major milestone as both a successful franchise adaptation and the debut title from Quarter Up, Skybound’s newly established in-house game development studio.
The creation of Quarter Up represents a significant strategic bet by Skybound, positioning the company to leverage its strong intellectual property portfolio in the gaming space. While adaptations of popular franchises typically benefit from built-in fan bases, today’s competitive gaming market demands that even established properties compete aggressively for player attention and engagement. CEO David ‘DA’ Alpert and co-chairman Jon Goldman are evaluating the company’s trajectory based on this successful launch, determining how to build on the momentum and expand Skybound’s video game offerings moving forward.