New KPop Demon Hunters, MOTU toys revealed by Mattel
Mattel has revealed new merchandise based on the popular Netflix film KPop Demon Hunters and showcased new Masters of the Universe action figures at San Diego Comic-Con 2026. Among the reveals is the “Gym Bro Skeletor” figure from the MOTU line, which received particular attention. These new toys are part of Mattel’s “Pop Culture Power Picks” initiative unveiled at the convention.
The KPop Demon Hunters merchandise announcement capitalizes on the film’s massive success since its Netflix premiere on June 20, 2025. The action film quickly became Netflix’s most-watched original film of all time, surpassing Ryan Reynolds’ 2021 action-comedy Red Notice. The film also achieved significant commercial success at the box office, demonstrating broad audience appeal across both streaming and theatrical markets.
Mattel’s toy releases represent a strategic effort to extend the film’s reach into the collectibles market while interest remains high. By tying physical merchandise to fan-favorite moments from the movie, the company aims to capitalize on the momentum generated by the film’s critical and commercial performance. The coordinated timing with Comic-Con 2026, a major platform for entertainment industry announcements, underscores the calculated approach to merchandising popular entertainment properties.