IGN expands partnership with Gamescom, adds game previews to official indie showcase
IGN has expanded its existing partnership with Gamescom, the major European gaming event organized by Koelnmesse and Game - The German Games Industry Association. Building on its long-standing role as the production partner for Gamescom’s official consumer broadcast, IGN will now also produce the “gamescom awesome indies show.”
The indie showcase, which runs for 60-75 minutes and streams live on Thursday evening of the event, will feature world-exclusive trailer premieres, gameplay reveals, and announcements focused on independent games. As part of the expanded deal, IGN will create additional content for broadcast in Japan and China, extending coverage of Gamescom to Asian audiences and key gaming markets.
This partnership expansion underscores IGN’s prominent role in gaming event coverage and media production, positioning it as a central hub for distributing Gamescom announcements and content to a global audience. The agreement demonstrates both Gamescom’s commitment to comprehensive coverage and IGN’s status as a leading gaming media platform.