AMD is reportedly bumping the price of its GPU and VRAM bundles to graphics card makers and you can expect to feel the sting soon
AMD is reportedly increasing the supply prices of its GPU and video memory bundles by approximately 10% starting in July, according to a post on Board Channels, a Chinese-language manufacturer communication forum. The price adjustment affects major graphics card partners including Sapphire, Asus, and XFX.
Among AMD’s latest GPU lineup, which already struggled to maintain manufacturer’s suggested retail prices at launch, this additional cost increase is expected to drive retail prices higher. The price hike reflects sustained demand from artificial intelligence applications, which has inflated GPU costs across the industry. The timing coincides with continued pressure on GPU pricing as supply constraints and strong AI-driven demand persist.
The announcement originated from a machine-translated forum post that industry outlets have identified as reliable. Consumers shopping for AMD graphics cards should anticipate elevated pricing across both new and existing product SKUs as the increased supply costs filter through distribution channels to retailers.