Shigeru Miyamoto Wants To Bring “New Characters To The World” Outside Of Nintendo Games
Shigeru Miyamoto, legendary Nintendo designer, has expressed Nintendo’s ambitions to expand its intellectual properties beyond video games. Speaking at Nintendo’s investor Q&A, Miyamoto indicated that the company wants to bring new characters to audiences worldwide, not limiting itself to its flagship franchises like Super Mario and The Legend of Zelda.
The statement came in response to investor questions about Nintendo’s multi-platform strategy to expand its brand through movies, theme parks, and non-gaming products. The initiative aims to introduce Nintendo characters to audiences beyond traditional gamers, extending the company’s cultural reach.
While specific details about which new characters or properties may be developed remain unclear from the available information, Miyamoto’s comments underscore Nintendo’s commitment to diversifying its IP portfolio across entertainment mediums. This strategy aligns with Nintendo’s recent successes in bringing its existing franchises to film and theme park attractions, though the company appears positioned to develop entirely new intellectual properties rather than relying solely on established names.