The soft launch games you need to know about from EA, Hoyoverse, Playrix, Zynga and more
Major mobile game publishers including EA, Hoyoverse, Playrix, and Zynga are actively testing new games through soft launches, according to a tracker from Mobile Gamer Business. The soft-launch strategy allows developers to test games with limited audiences before full release, gathering player feedback and performance data.
Among the games in testing is Field Day, the debut title from Bit Odd, a Finnish studio founded by senior members from Supercell’s Clash of Clans and Clash Royale teams. Field Day combines MOBA and extraction gameplay elements, blending competitive multiplayer mechanics with survival-style extraction gameplay.
The tracker, updated bi-weekly, provides a comprehensive list of games from major mobile publishers currently undergoing soft launches. The games are organized by publisher and then alphabetically for easy reference. The list remains subject to change as new titles enter testing and others conclude their soft-launch phases. This approach has become standard practice in the mobile gaming industry, allowing publishers to refine gameplay, balance, monetization, and performance before broader market release.