‘They Will Report Directly To Me’ - Mojang And King Singled Out By Xbox Boss
In a major restructuring of Xbox, CEO Asha Sharma has announced that Mojang and King will play increasingly central roles in the company’s future plans, with both studios reporting directly to her. This strategic elevation comes despite significant organizational upheaval across Xbox, which is cutting 3,200 jobs through fiscal year 2027 and divesting several studios.
The decision to prioritize Mojang and King reflects their commercial significance: both studios command the largest monthly active player bases within Xbox’s portfolio. Mojang is known for the massively popular Minecraft franchise, and King is a major developer of mobile titles.
The Xbox reset represents a comprehensive strategic realignment aimed at focusing resources on the company’s most successful operations. By bringing Mojang and King into direct reporting lines under the CEO, Xbox signals that these studios will be central to its product roadmap and future direction. This organizational change suggests Microsoft is doubling down on live-service and mobile gaming as core strategic pillars.
The broader context of widespread layoffs across Xbox emphasizes the selective nature of this elevation: while most Xbox teams face restructuring and studio closures, Mojang and King are being positioned as strategic anchors for the company’s turnaround efforts. This reflects industry trends toward consolidation around high-performing properties with sustained player engagement.