Gen.G LCK Rounds 3-4 Roadshow with Gen.G vs T1 Announced
Gen.G has expanded its partnership with South Korean livestreaming platform SOOP to host the LCK Roadshow, a two-day esports event scheduled for July 31 to August 1 at the Ilsan KINTEX Exhibition Center in Goyang, South Korea.
Under the expanded partnership—which extends through 2028—SOOP will manage planning, marketing, production, and live operations for the event. This arrangement is part of a strategy to diversify SOOP’s revenue models through its partnership with the esports organization Gen.G.
The LCK Roadshow will feature two marquee matches showcasing competitive League of Legends. Day one will pit Gen.G against T1, a matchup expected to draw significant interest given the teams’ prominent status in the competitive scene. The second day will feature Gen.G facing off against Dplus Kia, providing fans with additional high-level competition.